"Filmari is out. And I can finally breathe."

After a year of grinding, I finally hit the release button today. Relief. Excitement. I'm not even sure how to describe it — but relief fits best. The last stretch was pretty stressful. That moment when it hits you: this is no longer a side project you're tinkering with for yourself — this is an actual launch. And then the whole App Store Connect review process, which — let's be honest — is not exactly intuitive when you're doing it for the first time.

For the last three weeks, I was practically living inside Xcode. I'm not exaggerating when I say I was drowning in it. But today, finally, that sweet notification came in: "Your app has been approved." And that kicks off phase two — the part I personally enjoy the least: convincing people they actually want this app on their phone. 😄

I'm genuinely curious to see the first reactions.

Filmari isn't some technological marvel. At its core, it pulls together the various tools and workflows of filmmaking that are usually scattered across your phone, random websites, and notebooks. But I have a good feeling about it — and I hope it's actually useful for the people I built it for.

Ideas for new features are already stacking up in my head. Coming soon.

On Set tool — where it's still rough

I'm still not fully happy with the On Set tool inside projects. I want it to actually track takes during a shoot — so the editor back in the cutting room has it right there in black and white: this take was clean, that one had a focus miss, this one had noise in the background. That could realistically save hours when you're digging through hundreds of clips.

The practical problem: you're shooting, your hands are full, your head is running at full speed — and you're supposed to be tapping on your phone at the same time? There's enough going on on the set without adding that.

So I've been digging into the Blackmagic Bluetooth API lately. They've got it pretty cleanly designed — in theory, I could connect Filmari directly to the camera and either sync tags from the camera to the phone, or write them from the phone straight to the footage metadata. Which, let's be honest, is a pretty interesting idea. The editor would get the footage already tagged, straight from the set.

We'll see. I need to think it through.

Either way — today I'm taking a breath. Phase one is done.